Guest Lecturers
1.06.2011
Carbon Cate comes to IDU
Well Matt Perry, partner in Republic of Everyone, the agency behind the new say yes to reducing carbon emissions ad was a guest speaker at the Institute on Monday. The Republic of Everyone are a Syndey based agency, in their own words they are sustainability strategists, innovators and communicators. Their role is to help businesses who want to be sustainable, create interesting and understandable messages. They help create exposure for clients with an message to tell, as long as it is a benefit to the planet or people who need help.
Here is the Garage Sale Trail promotional video, developed and promoted by The Republic of Everyone.
Matt’s talk was about the philosophy of Republic of Everyone and how they help create interesting and innovate messages for their clients. He show how they work with charities and NGO’s as well as working with big business to create a better future.
After his talk, Matt sat with second years students as they presented their Advanced Diploma Major Projects to him. Their projects have to be a community based initiative, so Matt is perfectly placed to help the students with their design and marketing strategies. This was a very fruitful exercise all round as it gave the students a chance to showcase their work and also to gain some valuable insight for an industry heavy weight.
So impressed by the Institute and facilities Matt has offered to return again next year to help the students with their projects. Plus Republic of Everyone will also take IDU students for work experience at their offices in Sydney. This will hopefuly become a permanent arrangement with IDU travelling to Sydney on a regular basis.
Read more about The Republic of Everyone
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19.04.2011
5 Things I’ve Learned. 
Former de Luxe & Associates designer, and now IDU lecturer, Emily Pacey, talked to both graphic and fashion students about five things she has learned since leaving university. Emily talked about events and projects that have influenced her in her development from graduate to professional designer. Backed by examples of her work, Emily presented useful lessons for students to help them improve themselves as designers.
From being brave enough to say “NO” to a client when you believe they are asking for the wrong thing, to just being able to get up and walk away from your desk, leave your computer behind and go and sketch ideas. Experiment, be bold, try new things, and don’t settle for your first idea. If you only produce one idea, then yes it’s your best. But it’s also your worst. These are just some of the lessons Emily passed on to the students. For all five, you should have been there.
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20.03.2011
IDU Welcomes Promostyl
What is Promostyl? Promostyl is a worldwide fashion trend research and design agency.
Early in March, Anita McAdam of Promostyl visited the Institute of Design Ulladulla, from Sydney, and provided both Graphic and Fashion Design students with an interactive presentation, detailing Promostyl’s expected trend forecast in design.
In doing so, Promostyl showcased their new set of trend books, which extensively outlined design concepts and influences of design, expected to be seen in design in the coming 24 months. The presentation also focused strongly on anticipated colour, textiles and print trends.
The day gave students a revealing insight in to future trends on a worldwide level and importantly gave them direction for their upcoming design projects this year.
Fashion student, Jessica Burns, found the presentation very edifying and advantageous for her 2011 major projects. “Anita was really descriptive and informative in response to trend forecasting… I wish it could have gone for much longer.”
By Ashleigh Drekovic 20 March 2011
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11/11/2010
PreviousNext.com.au Owen Lansbury
Marketing Strategy – Advertising Tactics (knowing who is your target market)
Having an idea of where you want to end up, e.g. Locally , Nationally or International.
Importance of promoting yourself and your work
Really need to build on confidence and getting your work “out there”, personal development courses.
Get your portfolio up on line – it is a massive task but it is incredibly important. It shows people that you are making the effort to load build your portfolio, that you have the consistency to keep building on your portfolio. It shows that you’re making an effort, and your personality. It is a great tool for possible employers and or clients to look you up on Google.
Suggested on line portfolio tools, Coroflot, Word Press and Google Sights.
Clean up your “online foot print” – look at all your security settings. You don’t want potential employers or clients viewing anything that may be rude or misleading e.g. partying shots.
Importance of Social Networking e.g. Facebook and Twitter
Importance of Business having a Facebook Fan Face – linking in with your marketing budget, having ads for Facebook account. Driving all your online traffic back to your WEB PAGE.
Newsletters – Mailchip and Campaign Monitor
Website Development – importance of being found and searched
Major problems with Flash – try to avoid. iphone and ipad do not support flash.
Search Engine Optimization – Google Beginners guide to SEO
Google – Master Web Tools
Google likes webs with lots of content – gives a higher ranking
Check out his work: http://PreviousNext.com.au
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1/11/2010
CAVE
As part of our ongoing program to introduce the students to industry professionals, we had a presentation from Marcus Thyer of Cave Image Manipulation. Marcus has a fantastic range of award winning work, and he has worked with clients from all over the world and has worked in Europe and the USA as well here in Australia. Marcus told the story of how he got involved in the design industry, and no it wasn’t a life long dream, how he by chance became involved with retouching, as well as how he has adapted his business to stay relevant. He also has a mobile studio, a full kitted out Kombi that goes out on location so he can work live and provide an almost instant service for his clients. It was fascinating to see his work, hear his stories and especially cool to see the Kombi.
Thank you Marcus!
idu
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12/10 2010
Ocean and Earth
Thank you Kerry and Carl, idu students and John all had a great time at Ocean and Earth. They told the graphic design class all about it on Monday. For them it was impressive and outstanding. The students realised how much an in-house designer has to take on and you both are very organised. It was a eye opening experience for idu students.
To find out more about Ocean and Earth click here!
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03 / 9 / 2010
Digital Eskimo
As part of our continuing program to build links with industry we took four of our graphics students to Sydney to meet the team at Digital Eskimo.Our students showed some of their work and were shown around the studio.
The team at Digital Eskimo gave us an insight into their work and how they select the clients they work with. Digital Eskimo have a sustainable philosophy and work with clients who share the same belief of good design for a better world.
Digital Eskimo also took us through their process of identifying the issues raised in a design brief and how they use a unique design methodology to bring about creative solutions.
To find out more about Digital Eskimo click here!
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08 / 7 / 2010
Jacqueline Wallace
Growing up in the Blue Mountains, Jacqueline Wallace attended the local Winmalee High School and went on to complete a Bachelor of Industrial Design at the University of Western Sydney, majoring in graphic design, exhibition and event design.
Working for a range of design-based companies, she gained valuable experience in graphic design, set design, architecture, mobile media advertising and signage and display.
Jacqueline provided creative direction for a boutique events company, assisting in the initial launch and marketing of the business through graphic design. Earning an award for best display design during the launch at the Australian Direct Marketing Association Conference, she made a key contribution to the successful start of the business.
Fresh from this experience, Jacqueline went on to manage the graphic design department at Australia’s largest exhibitions and events company. Overseeing a team of designers, she contributed to the development and increased productivity of the design department whilst working on a succession of multimillion dollar projects.
In 2007, Jacqueline designed and developed her own product design range for children’s rooms and giftware, which can now be found in boutique gift and homewares stores throughout Australia.
Jacqueline presently works as a design consultant with a small team of graphic designers and developers. When not at her Sydney studio, Jacqueline can be found on the South Coast where she takes time out to gain inspiration.
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11 / 5 / 2010
Owen Lansbury
Award – winning designer also CEO of web design and development company, PreviousNext.com.au Owen Lansbury addressed the students at the Institute on Tuesday, 11 May 2010. Owen shared images of his work and experience with the students.
Owen s work: http://PreviousNext.com.au
One of the first digital media graduates from the UNSW College of Fine Arts in the early 1990s, Owen went on to work in a string of senior roles leading web design teams for agencies in Sydney, New York and San Francisco until 1999.
He returned to Sydney in 2000 to lead the web design team for the IBM Innovation Centre, and followed this role by becoming Creative Director at the prominent agency One Digital. It was here that he built and led an award-winning cross-discipline creative team on projects for clients including Microsoft, eBay, News.com.au <http://News.com.au> , HSBC, Adidas and MBF.
Re-locating back to the South Coast permanently in 2005, Owen worked as an independent consultant and produced design and digital branding strategies, information architecture and user interface design for clients including Yahoo!7, Fox Sports, Telstra, Quiksilver and the Commonwealth Government.
He formed PreviousNext in early 2009 with his Sydney-based business partner, and currently manages a team of 10 around Australia building large-scale websites for clients including ABC TV, the NSW Government, SBS TV, FremantleMedia and the Seven Network.
Owen has a strong background as an educator, studying for a Dip Ed in Fine Arts at Charles Sturt University, guest lecturing at the Advertising Federation of Australia AdSchool, and presenting at design industry conferences around the world. He also spent winters away from design working as an internationally certified Snowboard and Ski Instructor in Thredbo and Austria during the early 2000s.
He lives on the South Coast with his wife and two sons, and spends most of his spare time away from the computer surfing.
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17 / 3 / 2010
Merryn Leslie
International fashion director and stylist Merryn Leslie addressed the students at the institute on orientation day . A gifted fashion editor and stylist , Merryn shared images of her work and trade secrets with the students.
Merryn s work: http://www.merrynleslie.com
Merryn Leslie went to Milton Primary School and then to Ulladulla High and lived in the Ulladulla / Milton area from 1978 – 1990. Merryn has been working in the fashion industry since 2000 and in 2003 she moved to London where she lives today.
During her time overseas, Merryn worked in retail for brands such as Katherine Hamnett and Joseph. Importantly, Merryn was a fashion editor at i-D Magazine for 6 years and was the fashion Director of EXIT Magazine for 1 year. This gave way to working freelance for numerous publications including Italian and British Vogue and US Harpers Bazaar.
Merryn has styled many fashion shows, from established brands such as Missoni, Byblos and Isabel Marant to up and coming designers like Michelle Lowe Holder and Sandy Dalal.
Merryn has styled advertising campaigns for brands such as
Christian Lacroix and Levi’s; musicians such as Diana Ross, Richard Ashcroft and Natasha Bedingfield and TV advertising campaigns for Fanta and Adidas.
Merryn has also taught Fashion Styling at the London Istituto Marangoni for 3 years and is currently working as a Fashion Designer on the launch of her own sustainable womanswear line.